Data-Driven Studies
Prism creates original industry studies, state rankings and trend reports that earn national, local and trade coverage, and the editorial backlinks that come with it.
Studies from $1,999 · 20.1 placements per study, on average
Content Creation · Step 1 of Pay-for-Performance
Industry studies from $1,999
A proprietary, data-driven study built to earn editorial coverage. Each study includes:
How It Works
A study manufactures the news hook, which is why the approach works even for brands too small to land national coverage on their own.
Our content team pairs PR executives with veteran national journalists. We know what a reporter needs to write a compelling story, because many of us have written them.
Studies that rank the best and worst states on a topic tied to your business. Every state is a local story, so one study earns national, regional and trade coverage at once.
Each study produces actionable key findings that become the hooks for national pitches and 50 state-specific ones.
We work from your proprietary data, federal sources such as the FBI, FTC and Social Security Administration, or both.
Examples
Each one was built to be pitched: a clear ranking, a handful of surprising findings and a local angle for every state.
Proven Results
One forecast earned 135 backlinks in a month. Monthly studies supported an acquisition. An annual report became a year-round news engine.
Prism turned Names.org’s baby name prediction model into a national forecast and 50 state-by-state stories, each pitched to local newsrooms ahead of the official Social Security Administration release. One data study earned 135 editorial backlinks in a month, grew website traffic 70.4% and lifted revenue 27.3%.
Read the Full Case Study
Prism created recurring data-driven studies around retirement, senior living and aging, then executed national, state-by-state and industry media outreach that generated hundreds of high-authority editorial placements — strengthening Seniorly's visibility, credibility and search authority in the period leading up to its acquisition by CareScout in 2025.
Prism turned proprietary scam data and recurring industry studies into a multi-year media engine, securing thousands of high-authority editorial backlinks and helping establish Social Catfish as a nationally recognized authority on online scams.
“Over the last five years, we have been covered in virtually every media outlet in the country. Prism is the best PR agency I have ever worked with.”
An original piece of research, usually a ranking of the best and worst states on a topic tied to your business, built from your data or public sources. It gives journalists news they cannot get anywhere else, and the coverage links back to you.
Studies start at $1,999. With pay-for-performance linkbuilding, you then pay only for the editorial links the study earns, priced by domain rating. Full-service clients receive 6 to 12 studies a year.
Ideation, research, data mining and analysis, statistical Z-score rankings where appropriate, about 1,500 words, 5 to 10 infographics, graphic design, interactive graphics where appropriate, and a PR campaign strategy.
Prism averages 20.1 links per campaign, at an average DA of 76.9. Strong studies earn far more: one Names.org forecast earned 135 backlinks in 30 days.
Get Started
Tell us about your business and your data. We will pitch you study ideas journalists will want to cover.
