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Full-Service PR + Linkbuilding

Full-Service PR FirmEarned Media That Builds Your Business

An ongoing PR partnership led by senior PR executives: proactive media relations, executive thought leadership, 6 to 12 data-driven studies a year and continuous linkbuilding that lifts your Google rankings and AI search visibility.

Starting at $7,500/month · 12-month engagement

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25,000+Stories placed for clients
20,000+Editorial backlinks
6–12Data-driven studies a year
25+Years of PR experience
Recommended

Offering 2 · Starting at $7,500/month · 12-month engagement

Full-Service PR + Linkbuilding

Six to 12 data-driven studies a year, plus ongoing digital PR, media relations, executive visibility and backlink reclamation, with regular strategy calls, reporting and direct access to the Prism team.

Media Relations

  • Company story, products and services
  • Industry trends and proprietary data
  • Consumer and B2B offerings
  • Technology, AI and corporate developments
  • Expert commentary and “best of” roundups

Corporate & Executive Communications

  • Feature stories and executive profiles
  • Thought-leadership placements
  • Corporate and executive awards
  • Speaking opportunities and conference panels
  • Key messaging and executive positioning

Backlink Reclamation

  • Audit of historical media coverage
  • Identify mentions published without a link
  • Outreach to publications and journalists where appropriate
  • Request relevant backlinks be added

How We Work

Senior PR Counsel, Not a Junior Account Team

Prism functions as your outside communications team: strategy, storytelling and relentless media outreach, backed by 25+ years at the highest levels of PR.

Senior talent only

No bait and switch. The senior PR executives you meet are the people who run your campaign, write your pitches and call reporters.

Proactive, not reactive

We build the stories: data-driven studies, executive commentary and news hooks that give reporters a reason to call you, every month.

Reporting you can act on

Regular strategy calls and reporting on placements, backlinks and visibility, with direct access to the Prism team.

National, trade and global reach

National, local, trade and international media outreach, from U.S. business press to country-specific campaigns abroad.

Proven Results

Full-Service PR Results

From a front-page Financial Times story that opened a billion-person market to monthly studies that supported an acquisition.

PR That Opened a Billion-Person Market

1,219PR Placements Globally
First-EverNBA Front-Page Feature in the Financial Times
MultimillionDollar Broadcast Deal With Sony

A U.S., India and global media campaign promoted the NBA’s first official visit to India, with All-Stars Pau Gasol and Chris Bosh. After reading the Financial Times feature, a Sony India executive contacted the league, which led to a multiyear, multimillion-dollar deal to broadcast NBA games live in India for the first time.

Read the Full Case Study

Building Authority That Supported an Acquisition

317Stories With Backlinks in 2025
76.2Average DA
AcquiredBy CareScout

Prism created recurring data-driven studies around retirement, senior living and aging, then executed national, state-by-state and industry media outreach that generated hundreds of high-authority editorial placements — strengthening Seniorly's visibility, credibility and search authority in the period leading up to its acquisition by CareScout in 2025.

CNBCFortuneNewsweekAARPMashableEntrepreneurInvestopediaTravel + Leisure
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How Social Catfish Became the Go-To Authority on Online Scams

3,862Editorial Backlinks
77.3Average DA
+372%Revenue Growth

Prism turned proprietary scam data and recurring industry studies into a multi-year media engine, securing thousands of high-authority editorial backlinks and helping establish Social Catfish as a nationally recognized authority on online scams.

ReutersCNBCUSA TodayBusiness InsiderTODAYFOX NewsVox
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“Over the last five years, we have been covered in virtually every media outlet in the country. Prism is the best PR agency I have ever worked with.”

David McClellan — Founder, Social Catfish
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Compare

Which Prism Model Is Right for You?

FeaturePay-for-PerformanceFull-Service PR + LinkbuildingRecommendedFull-Service PR + Linkbuilding + Crisis / Reputation
High-Authority Backlinks✓✓✓
Do-Follow Linkbuilding✓✓✓
Data-Driven StudiesPer campaign6–12 / year6–12 / year
Content & Creative (infographics, presentations, press kits)Study graphics✓✓
SEO, AEO & GEO Audit and ReportingBaseline auditQuarterlyQuarterly
Journalist Outreach✓✓✓
Ongoing Media RelationsNot included✓✓
Corporate PRNot included✓✓
Executive Thought LeadershipNot included✓✓
Executive ProfilesNot included✓✓
Awards StrategyNot included✓✓
Speaking OpportunitiesNot included✓✓
Existing Coverage / Backlink ReclamationNot included✓✓
Strategic PR CounselNot included✓✓
Crisis CommunicationsNot includedNot included✓
Online Reputation ManagementNot includedNot included✓
Wikipedia SupportNot includedNot included✓
EngagementCampaign-based12 months12 months
PricingStarting at $1,999 + qualifying linksStarting at $7,500/monthStarting at $10,000/month

Testimonials

What Clients and Colleagues Say

“What impressed me most was Rick’s ability to work with senior executives to develop and execute PR strategies that achieved broader organizational business objectives. He is terrific to work with and has a relentless approach to delivering results that matter.”
Amanda ThornSVP Marketing Communications, National Basketball Association
“Rick Pendrick is a smart, hard-working and results-oriented PR practitioner. He has a great personality and strong knowledge of the media landscape. I always enjoyed working with him because I was confident he would deliver results with meaningful impact.”
Matt BourneSVP Corporate Communications, Major League Baseball
“I had the pleasure of working with Rick at both the NBA and NASCAR. He is a great teammate and partner who has experience working with senior leadership at multi-billion dollar sports leagues. He is a proven commodity in the changing media landscape and always prioritizes the end result.”
Chris TropeanoSenior Vice President, Prosek Group

FAQ

Frequently Asked Questions

Have a question that is not answered here? Contact Prism PR.

What is digital PR?

Digital PR is public relations built for the internet: earning coverage in online news outlets that mentions and links to your brand. Done well, it does two jobs at once. The story builds your reputation with readers, and the editorial backlink builds your Google rankings and the trust that gets you cited by ChatGPT, Gemini and Claude.

What does a full-service PR firm do?

A full-service PR firm manages how a company shows up in the media: building story ideas, pitching journalists, preparing executives for interviews, securing awards and speaking slots, and handling crises. Prism adds data-driven studies and linkbuilding, so the coverage also builds your Google rankings and AI search visibility.

How much do PR services cost?

Full-Service PR + Linkbuilding starts at $7,500 a month on a 12-month engagement and includes 6 to 12 data-driven studies a year. Adding crisis communications and reputation management starts at $10,000 a month. Campaign-based pay-for-performance linkbuilding starts at $1,999.

Why a 12-month engagement?

PR compounds. Relationships with reporters, a steady calendar of studies and a growing base of coverage and backlinks build on each other over a year in a way a single campaign cannot.

Does Prism create presentations, graphics and infographics?

Yes. Content and creative is part of every full-service engagement: infographics and data graphics for studies, executive and investor presentations, press kits and media-ready graphics. Prism’s graphic designers work alongside the PR team, so the creative is built to be covered.

What is backlink reclamation?

Many brands have been covered in articles that mention them without linking to their site. We audit your past coverage, find those unlinked mentions and ask publications and journalists to add the link where appropriate.

What kinds of companies does Prism work with?

Consumer, technology, financial services, healthcare, senior living, sports and entertainment brands, from venture-backed startups to Fortune 500 companies and professional sports leagues.

Get Started

Make Prism Your Communications Team

Tell us where you want to be covered and what you want to be known for. We will recommend the right engagement for your goals.

Schedule an Intro MeetingCrisis & Reputation